A well-run convention can have electric energy. In a convention, hundreds or thousands of people all meet for a mutually held purpose. The COVID-19...

Remember when moonshine was whatever country folks brewed up — in their backyard? Yeah, we don’t either. Through field marketing, Brand Activate...

It’s no longer good enough to publish a few digital ads and put your brand front and center on the side of a bus. Today’s customer expects you to...

Accurate reporting depends on clear and measurable goals and objectives. Setting concrete targets lets you know what data to collect and when to...

When planning an event, there are a lot of details that need to be covered. But, one thing you shouldn’t overlook is your staff. The team you hire...

Hiring? Your Guide to choosing the right staff and brand ambassadors for your event Hiring event staff or brand ambassadors tends to be overwhelming...

‌Field marketing is "in-person" marketing where the consumer, and the brand, interact live and in person. Field marketing covers a broad range of...

There is no pivot for field marketing during a pandemic, almost every brand has sampling as a key part of their channel strategy for the adult...