by demo | Feb 22, 2022 | Uncategorized
Nicole Pearlman, Managing Partner at Brand Activate, knows the impact field marketing can have on consumers. She started her field marketing career fresh out of college and was attracted to it because she saw how a well-crafted experience can impact a brand. Brand...
by demo | Jan 13, 2022 | Uncategorized
A well-run convention can have electric energy. In a convention, hundreds or thousands of people all meet for a mutually held purpose. The COVID-19 pandemic put a pause on these gatherings, but now they’re back. Businesses looking to hit the ground running when...
by demo | Nov 29, 2021 | Uncategorized
Remember when moonshine was whatever country folks brewed up — in their backyard? Yeah, we don’t either. Through field marketing, Brand Activate and Ole Smoky Moonshine did more than create brand recognition, we generated overall category growth. Capitalizing on the...
by demo | Oct 29, 2021 | Uncategorized
It’s no longer good enough to publish a few digital ads and put your brand front and center on the side of a bus. Today’s customer expects you to reach out and build a relationship with them. Brand loyalty is largely driven by engagement both online and in person....
by demo | Oct 22, 2021 | Uncategorized
Accurate reporting depends on clear and measurable goals and objectives. Setting concrete targets lets you know what data to collect and when to collect it during field marketing efforts. Using proper tools to collect and track data and analytics improves data...
by demo | Aug 11, 2021 | Uncategorized
When planning an event, there are a lot of details that need to be covered. But, one thing you shouldn’t overlook is your staff. The team you hire will have a huge impact on how successful your event will be. What are some of the main things to look for when staffing...
Tiniti Gawthrop, The Founder of Brand Activate 
