by demo | Aug 4, 2021 | Uncategorized
Hiring? Your Guide to choosing the right staff and brand ambassadors for your event Hiring event staff or brand ambassadors tends to be overwhelming for many reasons. It can be hard to know where to start, it’s time-consuming, and there are always liabilities to...
by demo | Jun 30, 2021 | Uncategorized
Field marketing is “in-person” marketing where the consumer, and the brand, interact live and in person. Field marketing covers a broad range of marketing activities, in person lead generation, building customer relationships, executing brand-building...
by demo | May 12, 2021 | Uncategorized
There is no pivot for field marketing during a pandemic, almost every brand has sampling as a key part of their channel strategy for the adult beverage industry. Beer, wine and spirits brands are anxious to start sampling programs again because no other execution has...
by demo | Feb 4, 2021 | Uncategorized
January and February are one of the more exciting times of the year for marketing agencies and vendors. RFPs being sent out, countless pitches with amazing creative marketing ideas, and proposals being delivered IN PERSON! Things certainly look different this year but...
by demo | Nov 5, 2020 | Uncategorized
Field Marketing Review “Virtual Events” Brand Activate puts the spotlight on important topics within the experiential and field marketing community. Each blog will focus on a theme and provide our thoughts to continue the conversation. Virtual events are nothing new...
by Sher Agency | Aug 27, 2020 | Uncategorized
The adult beverage industry has always been on the forefront of brand activation. Beer, wine and liquor brands have led in-person engagement for decades, from on- and off-premise sampling to immersive brand experiences. When it comes to alcohol marketing, in-person is...
Tiniti Gawthrop, The Founder of Brand Activate 
